With changes to the NCCA and other associations policies prohibiting athletes from monetizing their name, image, and likeness (NIL), athletes are able to monetize their NIL and earn compensation from third parties without violating the rules; however, before athletes begin to enter into NIL deals, athletes and their parents/guardians should receive practical education in the following areas: business planning and formation, intellectual property, contracts, financial and tax planning, institutional disclosure requirements, social media FTC guidelines, and advisor selection.
Our agency and partners specialize in educating and advising our clients and parents on these and other important issues to ensure they are protected, as they grow and scale their business and brands.